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Coupon Tracking

Track and analyze coupon performance across campaigns to optimize conversions and marketing ROI.

Overview

Pivotstring’s coupon tracking feature helps marketers measure the performance of coupon codes across campaigns.

By assigning coupon codes to campaigns, you can track usage, monitor conversions, and identify high-performing channels.

Coupon tracking
Coupon Tracking Dashboard

Coupon Parameters

ParameterDescription
Coupon CodeThe code used for tracking.
Date RangeValid between start and end dates.
Affiliate AccessRestrict coupon usage to specific affiliates or allow all.
Usage LimitMaximum allowed uses for the coupon.
StatusCan be Active, Pending, Rejected, or Hold.

Behavior in Application

Click Tracking

  • Click is recorded with timestamp.
  • Coupon tracking starts.
  • Affiliate validation is applied.

Conversion Tracking

  • Coupon COUPON_CODE is validated.
  • Conversion is attributed correctly.
  • Coupon usage count is updated.

Tip

Use unique coupon codes per affiliate for better attribution.