Custom Report
Build powerful analytics views to measure campaign performance, conversions, revenue, and traffic quality in real time.
What is the Custom Report?
Custom Reports provide a flexible analytics dashboard that allows marketers and affiliate managers to analyze KPIs, filter campaign data, and optimize performance.
Use filters and segmentation to drill down into campaign performance and identify trends that drive ROI.
Pro Tip
Enable "Only show rows with conversions" to focus on high-performing campaigns.
Custom Report Walkthrough
Clicks Detail
| Field | Description |
|---|---|
| Date | Calendar date of activity |
| Day of Week | Weekday of activity |
| Hour | Hour (0–23) |
| Campaign | Campaign identifier |
| Advertiser | Advertiser name |
| Affiliate | Traffic source |
| Affiliate Manager | Assigned manager |
| Advertiser Manager | Assigned manager |
Summary Metrics
| Gross Clicks | Total clicks |
| Approved Clicks | Approved clicks |
| Rejected Clicks | Rejected clicks |
| Unique Clicks | Unique users |
| Total Conversions | Total conversions |
| Approved Conversions | Approved conversions |
| Pending Conversions | Under review |
| Rejected Conversions | Rejected conversions |
| Profit | Net earnings |
Device & Geo Data
| IP | Visitor IP |
| Country | User country |
| Region | State/region |
| City | City |
| ISP | Internet provider |
| Proxy | VPN/proxy detected |
Attribution & Conversion Data
| Click ID | Unique click identifier |
| Aff Click ID | Affiliate tracking ID |
| Landing Page | Landing URL |
| Event | Conversion event |
| Conv Status | Conversion state |
| Device | Device type |
| Browser | Browser used |
| OS | Operating system |