Postback Setup

Overview

Postback settings allow you to control which events trigger conversions to publishers, helping maintain accurate tracking and cost efficiency.

For example, in a CPI campaign with Install and Transaction events, you can choose to fire postbacks only for completed transactions to avoid unnecessary payouts.

Campaign Postback

Example Campaign Postback URL:

https://ly.pivotstring.com/pb?d=9999&c=9999&e={eventID}&click_id={tID}

Advertiser Postback

Example Advertiser Postback URL:

https://ly.pivotstring.com/pb?d=9999&click_id={tID}