Tracking Macros
Use macros (tokens) to ensure accurate tracking and seamless data exchange between systems.
Overview
Proper macro configuration is essential for maintaining a reliable tracking flow between users, publishers, and advertisers.
Incorrect or missing macros can break data exchange, leading to inaccurate tracking and reduced campaign performance.
Important
Always verify that macros are correctly placed in tracking URLs.
Tracking Tokens
| Macro | Definition |
|---|---|
{click_id} | Unique ID of Click Event Recorded |
{campaign_id} | Campaign Reference ID |
{source} | Publisher Source |
{campaign_name} | Campaign name |
{affiliate_id} | Affiliate Reference ID |
{country} | Country code |
{region} | State name |
{ip} | IP Address |
{timestamp} | UTC Timestamp for the Click Event |
{os} | Operating System |
{os_version} | Operating System Version. Eg: if os = iOS 14 then os_version = 14 |
{user_agent} | User Agent |
{advertiser_id} | Advertiser ID |
{gaid} | Google AID |
{deviceid} | Device ID |
{androidid} | Android ID |
{iosidfa} | iOS IDFA |
{creativeid} | Creative ID |
{aff_click_id} | Affiliate Sub Id |
{sub_aff_id} | Affiliate Sub Id 1 |
{sub_aff_id2} | Affiliate Sub Id 2 |
{sub_aff_id3} | Affiliate Sub Id 3 |
{sub_aff_id4} | Affiliate Sub Id 4 |
{sub_aff_id5} | Affiliate Sub Id 5 |
{sub_aff_id6} | Affiliate Sub Id 6 |