Create Campaigns

Learn how to create and configure campaigns to manage offers, tracking, and performance effectively.

Campaign Overview

Campaigns are the foundation of your marketing system, allowing you to manage offers, publishers, and performance tracking in one place.

You can generate tracking links, configure targeting, define revenue and payout, and upload creatives for better performance.

This guide walks you through the campaign creation process step-by-step.

Parameter	Description
Campaign Name mandatory	Descriptive name for the campaign.
Advertiser mandatory	Select advertiser associated with this offer.
Event mandatory	Define event for conversion tracking.
Category mandatory	Organize campaigns by category.
Status mandatory	Active, Pending, or Ended status.
Campaign URL mandatory	Tracking URL with macros for attribution.
Landing Page optional	Multiple destination URLs support.
Currency mandatory	Currency for revenue and payout.
Objective mandatory	Define campaign goal (CPA, CPL, CPI, etc).
Revenue mandatory	Earnings per conversion.
Payout mandatory	Amount paid to affiliates.
Schedule mandatory	Campaign start and end dates.
Description optional	Details visible to affiliates.
Private Note optional	Internal notes for your team.
KPI optional	Performance expectations for publishers.

Important

Ensure payout is always less than or equal to revenue.