About Campaigns

Introduction #

Campaigns are the central engine of your Pivotstring tracking setup. Each campaign defines the offer you are promoting, the affiliates who are allowed to run it, and the measurement rules that govern how conversions are attributed and paid.

Whether you are a first-time marketer or an experienced performance pro, the guides in this section cover every aspect of campaign management — from the initial setup wizard to advanced capping rules and targeting configurations.

Campaign Guides #

Select a guide below to get started with a specific campaign feature:

• Create Your Campaign — walk through the full campaign creation wizard step by step.
• List of Micros — dynamic tokens you can embed in tracking URLs for granular attribution.
• Landing Page — add and manage multiple landing pages per campaign.
• Basic Info — configure name, category, status and advertiser association.
• Targeting — limit traffic by geo, device, OS, browser and more.
• Payment Model — choose between CPA, CPS, CPC, CPL, CPM and other payout models.
• Campaign Capping — set daily, weekly or lifetime caps for clicks and conversions.
• Payout Rule — define tiered or conditional payout rules per affiliate.
• Creatives — attach banners, text ads, and email templates to a campaign.
• CPS Campaign — end-to-end guide for Cost Per Sale campaign setup with coupon tracking.
• Coupon Tracking — enable and track discount coupon codes linked to affiliates.
• Allow & Deny Affiliates — control which publishers can access the campaign.

Quick Reference #