Postback Setup

Postback settings allow you to fine-tune which events trigger postbacks to publishers, ensuring accurate tracking and cost management.

For instance, if you're running a CPI (Cost Per Install) campaign with two key events—Install and Transaction—but only want to compensate publishers for completed transactions, you can configure postback settings to block the Install postback at the campaign level. This prevents unnecessary payouts and ensures you only reward high-value conversions.

By leveraging postback controls, you can maximize ROI, eliminate irrelevant conversions, and maintain transparency with your partners.

Campaign Postback

Example Campaign URL

https://ly.pivotstring.com/pb?d=9999&c=9999&e={eventID}&click_id={tID}

Advertiser Postback

Example Advertiser URL

https://ly.pivotstring.com/pb?d=9999&click_id={tID}