Campaigns: Basic Info (Master the Art of Creating and Managing Marketing Campaigns)
Campaigns form the backbone of any successful marketing strategy and are often referred to as "offers" in the advertising industry. They serve as the central hub where all crucial information is stored, managed, and distributed to publishers and advertisers.
With campaigns, you can generate tracking links, configure advanced targeting options, define revenue and payouts, and set custom goals and goal values. Additionally, campaigns allow you to upload creatives and other essential assets to ensure seamless execution and performance tracking.
In this knowledge base, you'll find a step-by-step guide to creating campaigns using the intuitive Campaign Wizard feature. Whether you're a beginner or an experienced marketer, this comprehensive resource will help you set up effective campaigns effortlessly and optimize their performance.
Campaign: Basic Info
| Parameter | Description |
|---|---|
| Campaign Name mandatory | The relevant name for your campaign. |
| Advertiser mandatory | Select the advertiser from whom you got this offer. |
| Event mandatory | Select the Event to Apply Targeting Rules with AND/OR Conditions |
| Category mandatory | Select the Appropriate Category for Your Campaign |
| Status mandatory | Manage Publisher Status for Your Campaigns. Choose whether the campaign is Active, Pending, or Ended directly from this section |
| Campaign URL mandatory | Enter the Tracking URL and Integrate Pivotstring Macros. the tracking URL provided by the advertiser. These macros are essential for capturing data and optimizing campaign performance. For detailed information about using macros, click here to learn more |
| Landing Page optional | Promote Multiple URLs for the Same Offer with Landing Pages |
| Currency mandatory | Choose the Currency for Your Campaign |
| Objected mandatory | Manage the objective of your campaign. Choose whether the objective of the campaign is Conversions, CPR, CPE, Sale, App Installs, Leads, Impressions |
| Revenue mandatory | Revenue represents the amount you will earn from the advertiser upon successfully achieving the specified goal. |
| Payout mandatory | Payout refers to the amount you pay to your publishers for each successful conversion. |
| Schedule mandatory | Set the Start and End Dates for Your Campaign |
| Description optional | Include In-Depth Details About Your Campaigns |
| Private Note optional | Include a private note to keep important details or insights about your campaign organized. |
| KPI optional | Essential Targeting Details for Publishers |
Campaign: Adding Landing Page :-
| Parameter | Description |
|---|---|
| Name mandatory | The relevant name for your landing page. |
| Landing Page URL mandatory | Enter the Tracking URL and Integrate Pivotstring Macros. the tracking URL provided by the advertiser. |
| Weight mandatory | The weight determines the proportion of traffic sent to each landing page. A higher weight means that the landing page will receive more traffic. For example, if Landing Page A has a weight of 70% and Landing Page B has a weight of 30%, more of the traffic will be directed to Landing Page A. |
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