Coupon Tracking (Follow this guide to track and attribute conversions to coupon codes)
Pivotstring Coupon Tracking
Boost Campaign Performance with Smart Promo Code Analytics
Pivotstring’s coupon tracking feature empowers marketers to accurately measure the performance of coupon codes across various marketing campaigns. Whether you're using general, exclusive, or unique coupon codes, this tool helps you analyze which promotions are driving the most conversions and customer engagement.
By assigning different types of coupon codes to specific campaigns, you gain insights into customer behavior, track coupon usage in real time, and identify your highest-converting marketing channels. This data-driven approach allows you to optimize future campaigns and improve your overall marketing ROI.
| Parameter | Description |
|---|---|
| Coupon Code | The relevant name for your Capping rule |
| Date Range Validity | Coupon is valid only between 2025-06-26 and 2025-09-24 (UTC). |
| Affiliate Access | Only selected affiliates can use the coupon unless "Allow for every affiliate" is checked. |
| Allow Affiliate | Only selected affiliates can use the coupon unless "Allow for every affiliate" is checked. |
| Usage Limit | A maximum of 150 uses allowed globally. |
| Status Check | Enable Campaign Capping either Active or PendingRejectedHold |
Behavior in Application
📈 Click Tracking
- When a user clicks an affiliate link containing this coupon code:
- The click is recorded with a timestamp.
- Coupon code tracking begins.
- If a specific affiliate is selected, the click must come from that affiliate.
💳 Conversion Tracking
- Upon a successful purchase or conversion:
- The application verifies if the coupon
COUPON_CODEis valid based on time range and usage limit. - The conversion is attributed to the correct affiliate if conditions are met.
- The remaining coupon quantity is decremented.
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