Payout Rule
# Overview
PivotString’s Campaign Payout Rules give marketers, advertisers, and affiliates full flexibility in defining how much they earn or pay for each conversion. This feature allows you to build dynamic, condition-based payout structures that adapt to campaign performance and traffic quality.
In this guide, you’ll learn how the Campaign Payout Rule form works and how you can use it to unlock smarter, more profitable campaign management.
# What Are Campaign Payout Rules?
Campaign Payout Rules allow you to define custom revenue and payout conditions based on multiple factors—such as affiliate ID, event type, payout thresholds, or conversion logic. These rules help fine-tune how much you earn from an advertiser and how much affiliates earn from you, depending on the conditions of each conversion.
# Key Fields in the Campaign Payout Rule Form
| Parameter | Description |
|---|---|
| Rule Name | Give your rule a unique name. This helps organize and differentiate rules across various campaigns. |
| Affiliate | Link the rule to a specific affiliate or apply it broadly using “Any value.” Ideal for affiliate-specific payout variations. |
| Event | Select which event type this rule applies to—such as clicks, leads, registrations, or conversions. |
| Revenue & Payout | Define both revenue (your earning) and payout (affiliate’s earning) under specific rule conditions. |
| Objected | Optional additional notes or identifiers for managing complex rule structures. |
| Affiliate Visibility | Choose whether affiliates can view this rule. Transparency is optional based on your strategy. |
| Status | Activate or deactivate the rule anytime without deleting it—useful for testing or seasonal adjustments. |
# Why Use Campaign Payout Rules?
Using payout rules allows you to:
- Increase profitability — Optimize payout structures dynamically
- Reduce fraud — Control payouts based on traffic quality and behavior
- Test campaigns easily — Experiment with flexible payout conditions
- Reward high-performing affiliates — Offer better incentives based on performance
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