About Campaign Targeting

# Overview

With advanced targeting options, you can configure precise delivery rules to reach the exact audience your campaign needs. PivotString provides multiple common targeting criteria such as country, city, browser, device, brand, and operating system. Additionally, you can define and manage custom targeting rules, giving you the flexibility to optimize traffic quality and ensure high campaign performance.

# Campaign Targeting Rules – System Behavior

This section describes how the system determines whether a campaign is eligible based on defined targeting rules.

1. No Target Rule Defined

If a campaign has no targeting rules, the system treats the campaign as open to all. The campaign is accepted without any rule-based validation.

2. Target Rule(s) Defined

If a campaign has one or more targeting rules, the system performs the following steps:

Rule Matching

The system checks all defined rules to determine if any rule matches the incoming request or context.

Action Type Evaluation

If a matching rule is found, the system evaluates the rule’s Action Type, which can be one of the following:

• Allow → The campaign is accepted.
• Fallback → The system redirects the request to a fallback campaign or workflow.
• Reject → The campaign is rejected.

No Matching Rule

If none of the defined rules match, the system rejects the campaign by default.

# Targeting Parameters

Below is a list of available targeting options you can configure for each campaign: