Create Campaigns
# Campaign Overview
Campaigns form the backbone of any successful marketing strategy and are often referred to as "offers" in the advertising industry. They serve as the central hub where all crucial information is stored, managed, and distributed to publishers and advertisers.
With campaigns, you can generate tracking links, configure advanced targeting options, define revenue and payouts, and set custom goals and goal values. Additionally, campaigns allow you to upload creatives and other essential assets to ensure seamless execution and performance tracking.
In this knowledge base, you'll find a step-by-step guide to creating campaigns using the intuitive Campaign Wizard feature. Whether you're a beginner or an experienced marketer, this comprehensive resource will help you set up effective campaigns effortlessly and optimize their performance.
# Create Campaign
| Parameter | Description |
|---|---|
| Campaign Name mandatory | Enter a relevant and descriptive name for your campaign. |
| Advertiser mandatory | Select the advertiser from whom you received this offer. |
| Event mandatory | Select the Event to apply targeting rules with AND/OR conditions. |
| Category mandatory | Choose the appropriate category for your campaign. |
| Status mandatory | Determine whether the campaign is Active, Pending, or Ended. |
| Campaign URL mandatory | Enter the tracking URL provided by the advertiser and integrate Pivotstring macros for accurate tracking. For detailed macro usage, click here. |
| Landing Page optional | Promote multiple URLs for the same offer using landing pages. |
| Currency mandatory | Choose the currency for your campaign. |
| Objective mandatory | Select the campaign objective: Conversions, CPR, CPE, Sale, App Installs, Leads, or Impressions. |
| Revenue mandatory | The amount earned from the advertiser per successful conversion. |
| Payout mandatory | The amount you pay to publishers for each successful conversion. |
| Schedule mandatory | Set the campaign start and end dates. |
| Description optional | Write detailed information about your campaign. |
| Private Note optional | Add private notes for internal use and campaign insights. |
| KPI optional | Specify key performance indicators for publishers. |
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