Capping Rules
# Overview
Implement capping rules to control the frequency of your campaign events, such as limiting the number of impressions, clicks, or conversions within a specified time frame. These rules help optimize budget allocation, prevent oversaturation, and ensure better targeting, improving overall campaign performance and ROI.
# Capping Rule Parameters
| Parameter | Description |
|---|---|
| Rule Name | The relevant name for your Capping rule |
| Include Affiliate | Specifies the affiliates to whom this capping rule should be applied. If left blank it will apply to all valid affiliates by default. |
| Exclude Affiliate | Specifies affiliates who should be excluded from the rule, even if the rule is set to apply to all. |
| Capping Type | Choose from: Gross Conversions, Approved Conversions, Gross Revenue, Approved Revenue, Gross Payout, Approved Payout. |
| Period | Select the period: Daily, Weekly, Monthly, Hourly. |
| Capping Value | For effective capping, define values for different metrics:
|
| Action After Cap Reach | Choose from: Stop Campaign, Approve Conversions, Reject Conversions, Pending Conversion. |
| Status | Enable Campaign Capping as Active or Inactive. |
# Action After Cap Reach
- Pending Conversions – Conversions will be marked as Pending after the limit is reached.
- Accept Conversions – Conversions continue to be approved even after the cap.
- Reject Conversions – Conversions exceeding the limit will be marked as Rejected.
- Stop Campaign – The campaign will pause once the capping limit is reached.
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