Capping Rules (Campaign Capping Rules for Effective Campaign Management)
Implement capping rules to control the frequency of your campaign events, such as limiting the number of impressions, clicks, or conversions within a specified time frame. These rules help optimize budget allocation, prevent oversaturation, and ensure better targeting, improving overall campaign performance and ROI.
| Parameter | Description |
|---|---|
| Rule Name | The relevant name for your Capping rule |
| Include Affiliate | Specifies the affiliates to whom this capping rule should be applied. If left blank will apply to all valid affiliates by default. |
| Exclude Affiliate | Specifies affiliates who should be excluded from the rule, even if the rule is set to apply to all |
| Capping Type | Manage Capping Type for your Campaigns. Choose whether the capping type is Gross Conversions, Approved ConversionsGross Revenue, Approved Revenue, Gross Payout, Approved Payout |
| Period | Select the period :- Daily, Weekly, Monthly, Hourly |
| Capping Value | For effective capping, it’s essential to define the values for different metrics:
|
| Action After Cap Reach | Select the period :- Stop Campaign, Approve Conversions, Reject Conversions, Pending Conversion |
| Status | Enable Campaign Capping either Active or InActive |
Action After Cap Reach
- Pending Conversions – Once the capping limit is reached, any excess conversions will be marked as Pending. This status indicates that conversions are temporarily held until further action is taken.
- Accept Conversions – Even after the capping limit is reached, conversions will be recorded with an Approved status, ensuring no data is lost.
- Reject Conversions – Conversions that exceed the capping limit will be marked as Rejected, preventing any further processing of those conversions.
- Stop Campaign – The Stop Campaign action will pause the campaign once it hits the defined capping limit, preventing any additional conversions from being accepted until further changes are made.
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